Facebook offers 'free' Wi-Fi in exchange for check-ins
More hotels, shops and other businesses will soon be offering free Wi-Fi to customers if they agree in return to "check-in" at the business from their Facebook account.
View ArticleTwitter's new Starbucks e-gifts let you send treats by tweet
Twitter is veering into Facebook territory with a new Starbucks partnership that lets you tweet your followers $5 gift cards--just enough to cover the cost of a pumpkin spice latte.
View ArticlePurple WiFi lets businesses trade free wireless for valuable customer data
Thanks to McDonald's and Starbucks, free wireless networking is available every 200 yards or so, at least in metropolitan areas of the United States. Still, many merchants--especially smaller "mom...
View ArticleEvan Schuman: Starbucks and the art of persuasion
The coffee chain was smart enough to push mobile by not initially pushing mobile. It's an approach that can work for your business too, internally and externally.
View ArticleStarbucks shuffles senior management team in digital drive
Starbucks' CEO Howard Schultz is adding a focus on innovation to his remit as the company makes digital one of the business's key drivers.
View ArticleUS retailer Kohl's develops prototype to predict shopping trolley abandonment
American department store chain Kohl's is testing "event-based architecture" which can track online or in-store movements so it can intervene when customers are about to abandon a purchase.
View ArticleStarbucks says 1 in 6 payments already mobile
Starbucks says mobile payments are taking off in a big way and it's already handling almost 7 million a week at its U.S. coffee shops.
View ArticleAre customer loyalty programs stuck in the past?
Loyalty programs have not adapted to the digital age and are failing to engage customers, according to a recent study by Capgemini Consulting. The report, Fixing the Cracks: Reinventing Loyalty...
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